There is a common experience of people who have been working with CRMs for a long time: the problem...

Correct the data stored in your systems to improve your data quality
Do you struggle with errors, incomplete or imprecise information in your systems? Is there an urgent need for your business to address data quality issues by correcting data? Whatever the case, you can now maintain accurate, reliable and error-free data with our data correction service.
Data correction entails a series of tasks to correct errors following specific rules and standards. Such tasks include:
The execution of such tasks may vary depending on the quantity and complexity of data, and the checks/corrections that need to be made.
At Deep Dive we usually follow three stages to ensure top quality:
Defining the data standards and outlining the correction rules is an essential step in order to ensure data accuracy, maintain consistency, and improve overall data quality for your business.
At Deep Dive Data Consulting we treat every business individually applying specific data standards tailored to your business’ needs. Data standards and correction rules are defined by answering the following questions:
Are there any validation rules for data stored that are not enforced by the system?
Are there any rules applying in a specific field value in relation to an other field?
After having defined the data standards and data correction rules, we move on to the next step: data preparation. Depending on the case, we might need to:
Then, it is time to configure our analytics tool so as to fit the specific data and serve the checks we need to run. Depending on the tool used, this may include writing a few code scripts.
From a technical point of view, there are some specific tasks that can be done during the data cleansing process, depending on the outcome of the previous stages. Some usual tasks are:
Some systems may offer some functionalities to execute this kind of corrections, in a way that those can be done directly in a system, in the production environment. This is usually possible for limited number of corrections that may be done manually. In some other cases mass / semi-automatic edits are possible inside the system. Nevertheless, in most cases data have to be exported, processed with a specific algorithm and re-imported to the system. Depending of the system's technology and architecture this task may vary, presenting different difficulties and risks. Some systems are very rigid and are not helpful in such a project, presenting obstacles in online corrections, in exporting and re-importing processed data.