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Analytics & reporting for HubSpot

Make use of your data to control your performance and plan your future

Have you onboarded on HubSpot but still struggling on getting accurate and meaningful reports? Do the reporting tools seem too complicated? You are on the right spot, to find all the answers about HubSpot reporting and analytics. Whatever the case is, our team has the knowledge, experience and tools to provide your with the best possible analytics, on an ad-hoc or regular base.

Overview of HubSpot reporting

HubSpot reporting  tools can give you a clear picture of your marketing, sales, and customer service performance, monitoring and reporting:

  • Website traffic, lead conversions, customer engagement etc.
  • Sales team activity and performance.
  • Customer support activity and  performance
  • Marketing campaigns performance.
  • Customer base insightful statistics.

HubSpot custom reports

HubSpot custom reports allow you to analyze data across multiple objects and activities within your HubSpot account, providing a comprehensive view of your business operations. Unlike single object reports, which focus on data from one specific object such as contacts or deals, custom reports enable you to combine data from various sources, offering more complex insights and a holistic understanding of your performance. This flexibility makes custom reports ideal for businesses seeking to tailor their analytics to specific needs and gain deeper insights into their marketing, sales, and service activities.

Our team has the knowledge and experience to design and implement custom reports, answering to your business needs.

HubSpot data in Excel or Google Sheets

Are you hitting the limits of HubSpot's native reporting tools?

While HubSpot is a powerful CRM, its built-in analytics often lack the flexibility and depth required for complex business analysis. You are forced to compromise on your insights or waste time on manual data exports.

We eliminate that compromise , configuring automated, real-time data integrations that seamlessly pull your critical HubSpot data directly into Excel or Google Sheets.

Why Integrate Your Data?

  • Unleash Advanced Analytics: Leverage the full suite of spreadsheet tools—from custom formulas and Pivot Tables to advanced visualizations and specialized functions (like VBA or Google App Script)—to gain truly bespoke insights.
  • Centralize and Combine: Effortlessly blend HubSpot data with information from accounting platforms, external databases, or operational files, all within one powerful environment.
  • Formats & templates: Process and manipulate your CRM data using the specific templates and formats you already use for business reporting, forecasting or operational purposes.

Stop manually exporting files from your CRM. Start utilizing the full analytical power of Microsoft and Google tools to produce the precise, deep-dive reports your business demands.

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HubSpot Data in Power BI: Elevate Your Business Intelligence

While analyzing your HubSpot data in Excel or Google Sheets, using custom formulas and Pivot Tables is usually an efficient solution, introducing Power BI is the essential next step for businesses looking for advanced, secure, and collaborative Business Intelligence at a big scale.

HubSpot built-in dashboards and reports often lack the flexibility, depth, interactivity, and ability to combine diverse data sources that modern business intelligence demands. Manually exporting files is not a sustainable BI strategy.

We provide the solution for professional, scalable reporting, configuring an integration of HubSpot data with your  Microsoft Power BI account.

Why Power BI is the Next Level Upgrade:

  • Move Beyond File Limits: Escape the size constraints and speed issues of large spreadsheets. Power BI is built to handle massive datasets and complex relationships efficiently.

  • Unified, Scalable Data Model: Stop manually combining files. Integrate HubSpot data with all your other enterprise sources (ERP, finance, SQL) into a single, governed, and automatically refreshed data model.

  • Professional, Interactive Dashboards: Create dynamic, executive-ready reports with advanced visualizations, drill-downs, and secure sharing capabilities that far surpass static spreadsheet reporting.

  • Advanced Data Governance: Ensure data accuracy and security with centralized management and access controls that spreadsheets cannot provide.

It's time to transition your analysis from manual data wrangling to automated, enterprise-level business intelligence.

Our HubSpot  analytics & reporting services

Exploit advanced reporting and thorough data analysis to optimize your business processes and drive your growth

  • Create reports

    We can design and create single object or custom HubSpot reports. that will be created once and will be updated in one click when needed, or even sent automatically!

  • Reporting outsourcing

    Assign your regular reports and analytics  to our experts, to save time and resources. Receive your reports on time, on a weekly or monthly basis.

  • Business presentations

    We will summarize and visualize reports & analytics, presenting useful, meaningful and persuasive tables and graphs, creating presentations or executive summaries

Hubspot reporting and analytics

Go over HubSpot reporting limits

While HubSpot offers advanced reporting tools, their reporting capabilities may have some limits or present difficulty for HubSpot users:

  • While creation of simple reports (single object) is easy for a trained HubSpot user, custom reports (multiple objects) may be tricky, requiring a reporting & analytics expert and users with specific experience in HubSpot reporting tools.
  • Custom reporting require higher-tier plans (Professional or Enterprise hubs), a limitation that can be resolved with the use of third party tools
  • In some cases of advanced reporting requirements, exporting data from Hubspot and processing them with other tools may be the optimum solution.

In such cases, our team will be able to find a suitable solution, overpassing the obstacles and system's limitations.

Ready to Unlock the Potential of Your Data?

Book a free consultation today and discover how our analytics & reporting services can help you unleash the power of the data stored on your HubSpot CRM.

Indicative cases

Here are some indicative cases of data & systems requiring a data quality assessment:

  • CRM data is the most usual case, due to multiple rleations data, 
  • ERP data for any type of business or organization
  • Billing - invoicing system for service providers
  • Product catalog data store in specialized apps for any type of business
  • Other generic database tools like (MS Access or MS excel based SQL databases, Online databases like Notion & Airplay), with any kind of data
  • Specialized or custom made apps and databases with any kind of data
  • Cross system analysis / assessment, checking the quality of every systems separately but also vs each other.

Related posts

You can take a look at some interesting articles in our blog