AI Chat Agent for Your Website

An AI agent that answers your website chat, day and night.

Visitors ask a question, and an agent that knows your company answers at once. It points them to the right page, takes their details or books a meeting, and records every conversation in your HubSpot with a summary, so your team starts from the context and not from zero.

At a glance

Always on: answers every visitor, nights, weekends and holidays included
Your knowledge: answers from your own company, product and service material
Acts on the chat: takes callback details and books meetings
In your HubSpot: every chat becomes a contact with a summary

What is a website chat agent?

A website chat agent is an AI agent that answers the chats on your website, inside your HubSpot, around the clock. It works in HubSpot's chat and inbox, on a website on any platform. HubSpot is needed in every setup.

It answers from knowledge prepared for your business: core documents about your company, products, services and way of working, and an index of your website's pages. We do not feed it raw website text, so it answers from what you have approved.

The chat agent is one of our AI solutions. The same logic also works on incoming email, with the email agent.

Why isn't an ordinary chatbot enough?

It doesn't know your business. The agent built into a CRM answers from general knowledge, not from your products, services and way of working.
Nobody answers at night. Visitors write at all hours, including weekends and holidays, and a chat nobody answers in time can mean a lost contact or booking.
The same questions come every day. Your team answers them again and again, when its time is needed for the questions that need a person.
Simple chatbots stay outside your CRM. A basic chatbot plugin answers from raw website text and leaves no contact, no summary and no booking in your HubSpot.
The upgrade can cost more than the agent. HubSpot's own agent can need Service Hub Professional seats, and HubSpot charges credits for the conversations it resolves.

What does the chat agent do?

Every setup does these things:

Answers questions about your company, products, services and way of working
Points visitors to the right page on your website
Takes details for a callback when a visitor wants to be contacted
Books a meeting: agrees a day and time with the visitor within your available hours, and records it in HubSpot as a task or a calendar invitation
Updates your CRM: creates or updates the contact, with a summary of the chat

It never discusses a visitor's own account, orders or case, and it does not verify who the visitor is. It takes the request, and your team follows up.

The higher-end setups can do more: add information to existing contacts, hand a chat over live to a person, open tickets in HubSpot's help desk, connect to other systems and run special workflows.

Where can it work on your website?

Sales representative for the whole website: answers about everything you offer and guides visitors to the right page and the next step
Specialised agent for one page: an event, a project, a funding programme, a course, a campaign or a careers page, answering only about that subject
General support for existing customers: answers the common questions about how you work

Most companies need just one agent.

Can it chat in Greek?

Yes. Agents speak Greek and English, and other languages on request. A Greek agent is designed for Greek. It is not an English agent that translates on the fly:

What the visitor sees is in Greek.
What the agent works from is in Greek: its instructions and its reference material, such as your product list, FAQs, example answers and templates.
The reference material is translated deliberately, in advance, so you control the wording.
A Greek speaker monitors the conversations.

An agent only speaks a language that your company can support and monitor. If nobody in your company can read the conversations in a language, nobody can check them, so we do not offer it.

Four ways to have a chat agent

Which one fits depends on your chat volume, how much customisation you need, and whether the agent should run in your own account or be hosted by us. We choose the setup with you in discovery and recommend the one that fits.

Hosted service

A standard chat agent, run by us on Google Workspace and Gemini and loaded with your content. You host and set up nothing, and it is the quickest and lowest-cost way to start. It covers all three uses above and suits low chat volume and simple needs, on HubSpot Starter or higher. If you need more later, the knowledge we prepared carries over to the next setup.

Ready solution in your own account

Our ready chat agent, installed in your own account and configured for you, with some customisation. It is faster and cheaper than a custom build, because the base already exists. It works on HubSpot Starter or higher, and the AI model is a choice within it:

Gemini, in your Google Workspace. It runs in your own Workspace, set up and supported by us, and answers only from the files you place in a dedicated Google Drive folder. When you update a file there, it answers from the new version. It suits small and medium companies on Google Workspace that want a low-cost solution.
Claude, in our web app. Our own application on the Claude API, with the Claude model of your choice, which moves to newer models as they are released. We set it up, keep it current and prepare the knowledge, so it takes no effort from you, whichever platform you use for documents, email and storage. Live handover to a person is available as an extra.

Custom-built chat agent

Built to your requirements, for larger companies and for companies with their own infrastructure, very large chat volume, or strict performance or security needs. Hosting, AI model and features are open: it can run on your own server, in your cloud or with us, use Claude, Gemini, Mistral or an open-source model, and include what you need, such as live handover, connections to other systems and special workflows. You set the security and privacy level: in the country, in the EU or on your own servers. We scope it after discovery.

HubSpot Customer Agent setup

If you have HubSpot Service Hub Professional seats or higher, HubSpot's own Customer Agent is already in your plan. We set it up properly: the knowledge it answers from, the content management logic, the processes around it and the configuration in HubSpot, including the help desk, tickets, live handover through HubSpot's inbox and routing, workflows and reporting. We set it up so that irrelevant messages stay away from it and it is clear what it answers, so your credits go to real conversations. We recommend it when it is the better fit for you.

What does every project include?

Discovery: we agree where the agent works and recommend the setup that fits
Your knowledge, prepared: core documents and an index of your website's pages, organised so the agent answers from what you have approved
The connection: to your HubSpot chat and inbox
Testing with you: answers checked and refined on your own cases before the agent answers any visitor
Handover: your team knows how to monitor the agent's work

How does a project work?

Discovery: we look at your website, your chat volume and your material, and end with a proposal
Preparation: we organise your knowledge and write the agent's instructions, in each language it will speak
Setup and testing: we connect the agent to your HubSpot and test it with you until the answers are right
Go-live: the agent starts answering your visitors, and your team monitors the conversations

Frequently asked questions

Do I need to upgrade my HubSpot plan?

In most cases, no. Most of our agents run on basic plans, and the website chat agent works on HubSpot Starter, with the chat and inbox you already have. Only HubSpot's own Customer Agent needs Service Hub Professional seats, and we set it up when it is the better fit for you.

Does my website need to be on HubSpot?

No. The chat agent works on any website, whether WordPress, Wix or a custom site, and the conversations go to your HubSpot CRM.

Which AI model will my agent use?

We choose the model and the platform for each solution, for example Claude or Gemini, and we are not tied to one vendor. We tell you which one runs your agent and why.

Is my data used to train the AI?

No. Our agents run on paid business AI services, where your data is not used to train the models. For strict data rules, a custom-built agent can run in the country, in the EU or on your own servers.

Can the agents work in Greek?

Yes. Agents speak Greek and English, and other languages on request. A Greek agent is prepared in Greek, with Greek instructions and reference material, so it uses your own terms instead of translating from English.

Can the chat agent discuss a visitor's account or orders?

No. Anyone can type someone else's email in a chat, so the chat agent never discusses account-specific matters. It takes the request, and your team follows up.

Does an agent replace my team?

No. It handles the routine work at any hour and passes everything else to your team, with the details and a summary, so your people spend their time where they are needed.

Can I test the agent before it goes live?

Yes, and you should. Every agent is tested and refined with you on your own cases before it goes live.

Why not just switch on the agent in my CRM?

A CRM's own agent answers only as well as the knowledge and rules behind it, and it may need a higher plan and credits. We recommend whichever solution suits your business, and when HubSpot's own agent is the right fit, we set it up properly for you.

Will the data quality agent fix my CRM data?

No. It finds missing and wrong data, suggests the correction and assigns each gap to the record owner. Correcting data in bulk and enforcing rules are separate services in data integrity and governance.

What do I need to get started?

Access to your CRM or the system the agent will work in, your material, such as documents, price lists and FAQs, and a person who follows up on what the agent hands over. We do the rest.

What if none of the ready agents fits my case?

Then it is a special project. We scope and build a specialised AI agent or system for your case, after a discovery phase that ends with a proposal.

Website Chat Agent